A product & strategy leader who builds at the intersection of systems thinking and rapid execution.
I help startups and scale-ups turn visions into market-ready products by combining strategic product thinking with hands-on technical implementation.
I design operational infrastructures that scale, develop production-ready web application efficiently with smart technical choices, and use technology to systematically find users.
Great products aren't just customer-facing features, they're the entire operational ecosystem that delivers value consistently.
I combine traditional product disciplines - user research, feature prioritization, market positioning - with systematic approaches to building and scaling. Rather than just deciding what to build, I design how to build it efficiently and learn from it quickly.
I architect the operational backbone that makes products work at scale. This means designing how manual processes integrate with automation and building internal tools for operational staff.
I find pragmatic opportunities to reduce operational burden through AI and automation while maintaining quality and flexibility. Sometimes the best solution is better tools for people, sometimes it's removing people from the process entirely.
I build production-ready web applications by making smart technical choices and leveraging modern tooling. This hands-on approach means validating product hypotheses with real user interactions, not just mockups or interviews.
I use technical solutions to systematically find and engage users—building referral systems, optimizing conversion funnels, and developing data-driven approaches to market expansion.
The best product strategies emerge from understanding the full operational reality of delivering value to customers.
I don't just research what users want, I design the processes that consistently deliver it. I don't just plan features, I build the internal systems that make them sustainable.
My approach combines strategic thinking with technical execution, creating products that are both thoughtfully designed and rapidly deployed.
I solve problems where product strategy meets operational reality—designing both the user experience and the systems that deliver it.
Ready to build something that scales? Let's talk about how strategic thinking and technical execution can accelerate your product vision.